Master’s Program

Kansei Science

Kansei Science studies kansei, a tacit process of humans that is usually activated by experiencing artifacts or systems. Kansei is the fundamental mental process of communication between objects and humans. The target of our research covers all kinds of creative work, such as product-environmental design, communication design or system planning, and ergonomic evaluation of design.

The program curriculum is expected to support social communication through creative activities and/or scientific studies.

  1. Coursework: Based on the cross-disciplinary point of view, the coursework is designed based on a flexible system of disciplines, in order to train students to be good teachers as well as researchers who can analyze complicated problems related to the mind. We have also designed an advanced-researcher and advanced-professional course to support alumni so that they can become leaders in society and solve very complicated problems.
  2. Advanced-researcher development: While studying Kansei Science, students will study related disciplines, such as cognitive science, brain science, robotics, and instrumentation engineering, in order to become innovative researchers who can understand the mechanisms of mind and heart.
  3. Advanced professional development: We provide professionals with the knowledge necessary for design, in fields such as Kansei Science, ergonomics, physiology, and psychology. Students in this program are expected to bridge professional fields, including combinations such as design and marketing or design and interactions.
  4. Graduates have alternatives to proceeding into the Doctoral Program, including becoming a brand designer or supervising product planning and research for Kansei Engineering.
  5. Graduates have found careers at the following companies: Mazda Motor, LG, Denso, SONY, Motorola, Sharp, Brother, Dai-Nippon Printing, Kent Lighting, Pioneer, Yahoo, U’eyes Design, HAKUHODO PRODUCT’S, Japan Patent office, Johnson & Johnson, Kurashiki Kako, teamLab, University of Tsukuba (Doctoral Program), etc.

Research Topics

  • Effect of 2-D interactive graphics on transmission of information
  • Effect of camera angle and direction of light on happy facial expressions
  • Research on design processes applying kansei quality evaluation to product details
  • Relationship between form recognition and usability of a product
  • The kansei reaction in evaluating impressions of films
  • Effect of tactile sensations of snack food packaging on purchasing decisions
  • Research on biomedical effects of motion sickness and visual fatigue induced by images
  • Research on quantitative evaluation of subjective perception/cognition using functional brain imaging
  • Research on human visual attention and memory